Michael Higgins asks that important question in this perceptive Toronto Star column. He begins:
Religion, or more specifically, faith and spirituality, don't sell on television the same way sex and murder do. The recent U.S. election was largely fought on the cultural values issue, and one of the longstanding issues for U.S. voters is the no-holds-barred approach to network programming and scheduling. The election debates revealed great concern over the general fare of American TV, yet the ratings demonstrate a wide popular acceptance of, if not craving for, the most sexual, violent, lowbrow shows imaginable.
What gives?
As the television executives struggle to satisfy the needs of the "religious demographic," they have to respond to the market in the best way they know how. The result is arrant silliness. In November in The New York Times, Bill Carter concluded: "It is possible that some secondary characters on new television shows will exhibit strong religious beliefs, and an occasional plotline may examine the impact of faith on some characters' lives."
But with Desperate Housewives and CSI leading the ratings, TV shows are far more likely to keep pumping from the deep well of murder, mayhem and sexual transgression than to seek diversion along the straight and narrow. Talk about trivialization.
The failure of many, if not most, of the commercial and public broadcasting networks to incorporate religious themes and ideas into their programming has led to a proliferation of faith-based channels keen on either replacing or supplementing the national TV diet.
Eternal Word Television Network, Vision TV, CTS, Salt + Light Television, are just a few undertakings hellbent (pardon the expression) on providing a sane alternative to the coverage or portrayal of religious issues on major networks.
And who can blame them when you consider the embarrassing caricatures, dull-witted commentary, and blatant animus that too often define "secular" treatment of religion in the mainstream media. The danger lies, of course, in identifying religion as a niche subject, akin to golf or horror movies.
Exactly correct. Religion is treated as a niche subject in mainstream media and it is not. It is, as Higgins goes on to point out, the prime determiner of human meaning. It should be as big a part of the entertainment industry's output as it is a part of people's everyday lives. Read the rest of the article for an example of a show from BBC that pulls it off.
